SEO Tools
October 18, 2007
Search engine optimization (SEO) is one of the important areas in the search engine marketing. It helps website rank on the top of the list at the organic position, non-paid listing, after conducting a research in the Internet. Search engine optimization usually uses many ways to improve the ranking of the website such as computer languages, keywords, phases, graphics, and links. Since SEO is a very complicated process, there are some tools to help marketers achieve their tasks. The first tool is called SubmitWolf, which is from Trellian. It provides a great source of one way link to a website. It will update regularly and select directories to submit to the user’s site based on the selected topic. The second one is WebPosition from WebTrends. It has the Page Critic function to rank individual pages on the site, so users can adjust their web pages. As a result, their pages will be ranked higher. In addition, it can generate ranking reports to see how the site is ranking by typing keywords in a search engine to study such as Google.com. The third software is Word Tracker, which can do keyword research to see how popular searches each keyword is. It can help utilize the best keyword for the users’ websites. The last one is OptiLink, which can help understand linking patterns of other websites. Thus, marketers can change their linking structures better. Since all these softwares have different specialties, marketers should select the most suitable one for their needs carefully. Therefore, all tools can help marketers achieve their tasks efficiently.
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