Virtual Advertising

Search engine advertising is one of the methods to make your website always busy. If you pay for a search engine, it will let you expose more to your target customers.  As a result, you can reach more customers and earn more profits from the Internet business. In general, if you have more budgets for a better search engine, your exposure rate will be higher. Therefore, the majority of the marketers believe this business practice, and they spend more and more money on the search engine advertising.  Consequently, many big Internet search engines can earn huge profits and expand their business rapidly. 
However, there are some issues that marketers need to consider. They have to think about the perception of search engine results to their consumers. According to the research, consumers tend to trust the organic listings rather than the paid one. Moreover, the research also points out that consumers always prefer the one with the most typically relevant descriptive text and link among the top five search results. It shows that behavior of consumers is more tend to non-sponsor link and informative link.
The second issue is the CTR (click through rate).  Sometimes, the CTR of websites is very tricky that marketers may need to pay huge cost. For example, all customers’ ads will be default to ads provider’s content network. When consumers click the content page, the CTR is counted. In fact, consumers may be just interested in the content page, and they may not be interested in the marketers’ ads at all. In addition, the pricing of CTR between inexperienced marketers and experienced markets has a huge difference. The price range is $0.75 to $4.00 per click.  Last but not least, click fraud problem is also a serious problem, because the research from pay-per-click (PPC) online ad model has revealed that average14.6% of the CTR are fraudulent. The problem does not only waste marketers’ money, but it also breaks the trust between ad providers and marketers.
In short, if marketers would like to be more successful in their online business, they may need to consider what consumers believe in search engine results. They may need to use more search engine optimization than search engine advertising in search engine marketing.  It may help marketers get more control and precise in their online marketing strategies.